Belle Beauty Announces Expansion to the UK & EU

Belle Beauty, an online supplier of nail care and manicure products, is delighted to announce its expansion into the UK and EU markets. Following a highly successful launch in Ireland in 2023, Belle Beauty is now set to bring its premium range of nail supplies and beauty products to customers across Europe and the United Kingdom.

A message from Co-Founder, Emma Malone

"After launching in 2023, we were overwhelmed with our initial success in this highly competitive market. Following another successful year in 2024, where we achieved 150% year-over-year growth, we now feel the time is right to open our business up to new markets.

Our go-to-market strategy for these regions will continue to focus on acquiring new customers through online search and social media, while at the same time maintaining and growing our existing customer base in Ireland."

What to Expect?

Belle Beauty’s UK and EU customers can now access the brand’s full range of professional-grade nail care products, including:

  • Gel polishes in a stunning variety of shades
  • Cutting-edge nail kits for beginners and professionals
  • Wide range of nail art products
  • Tools, accessories, and electrical items

Belle Beauty's new UK and EU customers will be able to shop our collections on dedicated websites for each region:

Our Irish customers can continue to shop on our new and improved Irish website, BelleBeauty.ie

Join the Belle Beauty Community

This expansion is just the beginning. Belle Beauty is committed to continuing to grow their already extensive product range, while ensuring our products remain affordable compared with other businesses within this sector.

You can keep up to date by joining our growing community through our website or by following us on social media.


Enjoying our content?

Explore our range of quality nail products

Belle Beauty is a leading provider of nail products throughout Europe. Shop our range of Gel Nail Polishes, BIAB, Acrylic, Builder Gel and much more!

Explore